Helmed by partners and co-creators, Eli Wehbe and Sascha Gerecht, Distorted People is the new edgy, unisex streetwear brand that has already garnered celebrity fans like MGK, ZEDD, Sarunas Jackson, Mario, and Diplo, following their launch this summer at Ganga Tattoo in LA.
From athletic-inspired styles to vintage-inspired styles, Distorted People is designed with an edgier, rock n’ roll aesthetic in mind. Their everyday ready-to-wear unisex streetwear style basics include jackets – bombers, parkas, coats, windbreakers, padded shirt jackets, hoodies, button-down shirts, pants, tees – long-sleeved and short-sleeved, caps, sweatshirts, and socks, among other accessories. The line is made from the highest quality of cotton by their team of designers across Europe, combined with a design team located in Germany that specializes in graphic creation and design. Originally born in Germany, the brand has now officially launched in the U.S. with big momentum. Distorted People has already gained buzz on the streetwear scene with their catchy and cool logo: a razor blade and butcher’s hatchet as crossed blades.
“Our goal is for Distorted People to become an everyday lifestyle brand for consumers, a brand they feel is theirs, that they belong to, the way Sascha and I connect to it. For the consumer to understand how amazing the quality, cuts and designs are, and for everyone who buys the line to feel they are a “member of our crew!” said Eli Wehbe and Sascha Gerecht.
Distorted People launched their Summer 2022 debut U.S. collection of Urban Street Fashion with a party at Los Angeles’ hottest artist tattoo studio, Ganga Tattoo, founded by artist Joaquin Ganga, best known for clients inclusive of the likes of Post Malone, Drake, Lebron James, Odell Beckham Jr, Gunna, and more. Distorted People and Ganga collaborating on their launch is a perfect pairing, as they both aim to evoke edge and promote individuality.
Distorted People‘s tagline: “Non-conformist. Different. Unexpected. Unusual. Somehow twisted and distorted. #WelcomeToOurCrew
Brand Background:
Owners Wehbe and Gerecht both come from backgrounds in the fashion space, despite their forays in music and nightlife. Wehbe was involved in marketing for a super successful streetwear brand almost a decade ago and has always had a good eye and passion for fashion. After spending many years establishing himself as a major nightlife power player in Los Angeles, in which he had huge success, he used that to connect it with the fashion industry.
Sascha owned and operated the fashion brand, Rockstars and Angels. After having sold Rockstars and Angels years back, Sascha is excited to be once again foraying into streetwear fashion with Distorted People, in partnership with Wehbe.
“We want to engage our celebrity network & social media leverage to bring the desired exposure for our brand and lifestyle, to build “our crew,” and plan to create exclusive events and collaborations with unique creators & artists. We will focus on this and let the rest flow as it comes.”
“Nightlife and fashion are very overlapping industries, so with the connections I’ve made over the last decade, it was very easy for me to transition into the fashion world, as a natural next step. I recently wrote a best-selling memoir, “MASK,” and was able to share my story, inclusive of the ups and downs. Any terrible situation I’ve gone through only leads to a bigger & brighter future. There is always a positive to be found in any situation, no matter how negative you think it may be.” – Eli Wehbe
Wehbe and Gerecht joined forces in 2021, having initially met in 2019. They are now business partners and close friends, with a joined vision for Distorted People. Gerecht draws career inspiration from Tom Ford, whereas Wehbe draws inspiration from friends and established fashion industry designers Jerry Lorenzo and Mike Amiri.
Sascha adds, “I loved Eli’s vision. We are partners and good friends, and we share very similar morals. Our loyalty, respect, and friendship is unmatched. I am excited for this ride with him.”
Their appointment-only showroom on Melrose Place is designed to be a fresh space for influencers, talent, VIP shoppers and stylists to be outfitted, do pulls, one-on-one styling, and personal selection. The goal is to create an exclusive and private experience for the brand. Worthy of the hype, shop Distorted Peoplehere and follow on Instagram @distortedpeople.us for more updates
