Flannels is hands down, one of the most exciting players in the fashion industry, founded in the north of England in 1976, they have forged quite a name for themselves. Housing some of the worlds most popular luxury brands, all within one of its 50 state out the art stores, one of these brands happen to be one of my favourites.

CP Company have become a household name of late, from famous people to the local gang of lads can be seen donning a goggle jacket, but don’t let this put you off buying into this luxury Italian brand. Now is a perfect time to be grabbing your first item or expanding your collection due to Flannels latest sale, some bits have even been reduced by 50%.

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Lens Bum Bag – Was £130 Now £92

Once a firm favourite of British Dads on holiday and now a staple of every young lads wardrobe.

Not only useful, the addition of the famous goggle, it’s bloody cool.

Pastel Lens Sweater – Was £195 Now £139

A pastel sweatshirt should be in every mans repertoire at this time of year and this one ticks every box. Cut into a classic shape making it the perfect layering piece for when the sun goes down.

Vintage Logo Tee – Was £75 Now £52

Summer really is the best time to bring out the colour and this orange is perfect. Crafted from their 30/1 cotton for a midnight fit that remains highly breathable.

Written by Tom Loughran